Branding & packaging
Survive the 4-foot test.
A buyer decides from four feet away in about four seconds. If the shelf can’t tell your story without you standing next to it, the story doesn’t exist. This is packaging and brand work built for that test, not for your Instagram grid.
What this fixes
- Packaging that disappears next to category leaders
- A brand story the buyer can’t retell in one sentence
- Dielines that waste facings or fail the planogram
- Claims and callouts that invite compliance trouble
What you get
- Shelf-first packaging direction, tested at distance
- The one-sentence brand story a buyer repeats upstairs
- Dieline and case-pack guidance that fits real shelves
- A claims review before legal ever sees it
How this works
Shelf Help finds the gaps. The advisor closes them for one price, written up front.
- 01Included
Shelf Help reads your brand
It runs your numbers, product and pitch the way a buyer would, then hands you the gaps in the order they matter. No human needed for this part.
- 02Free
You talk it through with the advisor
Send him what the read found. If he is the wrong person for your gap, he says so in one message instead of booking you for a call.
- 03Fixed, up front
One price on the tag
If he takes the work, the number is written before it starts and it does not move. Priced to the outcome, never to hours.
Typical tags. Design scope moves the number, and one conversation pins it down.
- The diagnosis is the product, not a sales call in disguise.
- The advisor built this tool. The advice it gives is the advice he gives.
- The price is written before the work starts and it never moves.
Send him what the read found.
One text, straight to The's phone. He will tell you plainly whether this is the right work for where your brand is, and say so if it is not.
Credited in full toward your tag. If the advisor does not take the work on, it is refunded.