The person behind Shelf Help
The advisor
Shelf Help is built for CPG brands doing $2M to $25M a year online, with a DTC side that already works. Big enough that your sales are real proof. Small enough that you are still the one walking into the buyer meeting. Shelf Help finds the gaps. This is the work the advisor takes on when you want a human closing them.
He has run an ecommerce agency since 2012, starting with his own first product. Since then he has had a hand in building more than 50 Shopify brands, five of which grew from zero to as much as hundreds of millions and onto big-box shelves. He also watched plenty of others say they were going to retail and never make it.
Every brand he watched make it onto shelves had a DTC side that was already working. Buyers hand shelf space to velocity proof, not potential, so the ecommerce work and the retail push are one job, not two.
Retail readiness consulting
$4,500 – $12,000Hands-on prep to get your product, math and pitch through a real line review. It is the exact work this tool diagnoses.
How this worksRetail strategy
$3,500 – $9,000Door sequencing, broker selection and the regional-to-national plan, built for where your brand actually is.
How this worksBranding & packaging
$6,000 – $18,000Packaging that survives the 4-foot shelf test and a brand story a buyer can retell in one sentence.
How this worksEcommerce CRO
$4,000 – $10,000Conversion work on your DTC store, the velocity proof buyers want to see before they hand you shelf space.
How this worksEcommerce operator retainer
$3,000 – $7,500 / monthThe advisor runs the online side of the business month to month while you chase the wholesale side.
How this worksShelf Help finds the gaps. The advisor closes them for one price, written up front.
- The diagnosis is the product, not a sales call in disguise.
- The advisor built this tool. The advice it gives is the advice he gives.
- The price is written before the work starts and it never moves.