
Founder of Shelf Help
Jon Yeazel
He has run an ecommerce agency since 2012, starting with his own first product. Along the way he built the websites, branding and packaging inside five CPG brands while they grew from zero to as much as hundreds of millions and onto big-box shelves. He also watched dozens of others say they were going to retail and never make it. Shelf Help diagnoses the gap. When you want a human closing it, this is the work he takes on.
Every brand he watched make it onto shelves had a DTC side that was already working. Buyers hand shelf space to velocity proof, not potential, so the ecommerce work and the retail push are one job, not two.
Retail readiness consulting
$4,500 – $12,000Hands-on prep to get your product, math and pitch through a real line review. It is the exact work this tool diagnoses.
How this worksRetail strategy
$3,500 – $9,000Door sequencing, broker selection and the regional-to-national plan, built for where your brand actually is.
How this worksBranding & packaging
$6,000 – $18,000Packaging that survives the 4-foot shelf test and a brand story a buyer can retell in one sentence.
How this worksEcommerce CRO
$4,000 – $10,000Conversion work on your DTC store, the velocity proof buyers want to see before they hand you shelf space.
How this worksEcommerce operator retainer
$3,000 – $7,500 / monthJon runs the online side of the business month to month while you chase the wholesale side.
How this worksThe AI finds the gaps. Jon closes them for one price, written up front.
- The diagnosis is the product, not a sales call in disguise.
- Jon built this tool. The advice it gives is the advice he gives.
- The price is written before the work starts and it never moves.


