Privacy

What we collect

Nothing beyond what you type or attach. Shelf Help has no accounts, no sign-up, and sets no tracking cookies. We do not run analytics that profile you, and we keep no stored copy of your conversation.

The one thing we store

If you choose to unlock a full verdict by entering your email, we save three things: that email address, your brand name if you gave one, and the first question you asked. Nothing else from the conversation is written down.

It is stored so Jon knows who came through and what they were working on before he replies to you. We do not sell it, rent it, or add you to a drip sequence. Want it gone? Text the number behind the "Meet the founder" button and ask. Your row gets deleted, no questions.

Where your messages go

When you send a message or attach a file, it is transmitted to an AI model (Anthropic’s, via the Vercel AI Gateway) to generate the reply. Your conversation history for the current session travels with each request so the model has context. Attachments are sent to the model for analysis and are not saved by us.

The model provider and infrastructure process this data under their own terms; we do not sell it, share it for advertising, or use it to train anything.

Your conversation lives in your browser

The transcript you see exists in your browser tab. Close the tab and it is gone. There is no server-side copy of the conversation to delete. The only exception is the email row described above, and only if you created one.

If you text Jon

The "Meet the founder" button opens your own messaging app with a pre-written text. That conversation happens on your phone, between you and Jon. Shelf Help never sees it.